The hottest World Cup WAGS taking social media by storm with millions of followers and massive brand deals

Step aside, fellas — all eyes are on the World Cup ladies.As the 2026 FIFA World Cup kicks off on American soil for the first time in 32 years, the wives and girlfriends of soccer’s biggest names are commanding attention — not just for their supermodel looks or glam style, but because they’ve become businesses and brands in their own right.Once a tabloid shorthand for footballers’ wives and girlfriends, especially in the British press of the early 2000s, an era largely marked by Victoria Beckham, WAG culture has since evolved into something more powerful and lucrative.The rise of social media sparked a cultural shift in the WAG community, and today, these high-profile ladies operate more as global influencers making big bucks through brand deals and sponsorships, rather than athlete arm candy, with many surpassing their partners in terms of online visibility.After analyzing Instagram, Google and TikTok data, a new study by Classic Football Shirts, the world’s leading football shirt retailer, revealed which glamorous partners are capturing the most online attention.The ranking comes at a time when the rise of “WAGcore,” a TikTok aesthetic that mixes hyper-feminine Y2K staples — velour tracksuits, oversized sunglasses, big blowouts, and designer bags with sporty pieces like football jerseys — is drawing millions of views and searches on social media.“#wagaesthetic has over 1.7 million TikTok views to date, as what was once a fairly narrow media stereotype in the UK has evolved into a global influencer economy, fashion ecosystem, and branding platform,” said a representative for the retailer.Below are the most influential WAGS on the arms of some of the World Cup’s biggest stars.At the top of the list is Ester Expósito, the Spanish actress best known for Netflix’s “Élite” and girlfriend of French star Kylian Mbappé.

The pair were first spotted together in early 2026, but she had already been in the public eye.The 26-year-old posts...