Gen Z revives sexy fashion trend that was previously declared extinct

Gen Z has officially said goodbye to the wireless triangle bralette, as the push-up bra stages a massive, unapologetic comeback around the world.Ten years after British Vogue infamously declared that cleavage was dead, the fashion pendulum has swung in the opposite direction.The resurgence is driven by a global early ‘2000s obsession and a wave of celebrities embracing the hyper-feminine aesthetic, leaving the ultra-minimalist, comfort-first look of the late 2010s behind.Recent global fashion moments have been major catalysts for the shift, particularly at Coachella, where Addison Rae performed in a glossy vinyl Agent Provocateur push-up bra, PinkPantheress wore a tartan iteration with blue lace trim, and Olivia Rodrigo sported a pale pink leather padded bra.International runways have also cemented the return of the silhouette, with Gucci’s recent Fall/Winter 2026 show in Milan turning heads with slinky mini dresses, skin-tight silhouettes, and overt push-up styling.It isn’t just music festivals and runways driving the cleavage revival.The recent television phenomenon “Off Campus” has triggered a massive surge in lingerie demand among viewers.The show’s styling has sparked an online frenzy, with fans taking to social media to hunt down the exact lingerie pieces worn by characters Hannah and Allie.“Oh my god, I need Hannah’s bras” was the general consensus online.The pop culture momentum is being further propelled by major celebrity brands, including actress Sydney Sweeney’s push-up-heavy lingerie line, SYRN, alongside the return of the iconic Victoria’s Secret Fashion Show after a six-year hiatus.Morning Report delivers the latest news, videos, photos and more.

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Never miss a story.Australian bra brands have been closely watching the shifting trend, which accounts for a lucrative slice of ...