Naples becoming Floridas ultimate quiet luxury capital as more younger execs swarm town

Perched on the edge of the Everglades, Naples has positioned itself as Florida’s capital of quiet luxury, offering an alternative to Miami’s flashier real estate scene—and increasingly drawing a younger cadre of executives alongside its traditional base of deep-pocketed Midwestern retirees.With a population of roughly 420,000 people, the Naples metro—which also encompasses Marco Island—is a fraction of the size of Miami, but the premier resort city on the Gulf coast punches way above its weight when in comes to high-end properties.Since the pre-pandemic era, the median price of an entry-level luxury home in Naples has surged a staggering 88%, hitting $3.7 million in May, making it the fourth most expensive luxury market in the U.S., according to the latest housing data analysis from Realtor.com.“There were sharp run-ups and recalibrations over those seven years [from 2019], but overall, the region has settled at a much higher price point for the top 10% of the market,” says Realtor.com senior economist Anthony Smith.During that period, Richard Prebish, an agent at Campbell & Prebish with William Raveis Real Estate who specializes in luxury listings, says Naples successfully competed with high-profile markets like Miami and Palm Beach for the caliber of buyers it attracts, while offering a radically different, much more understated lifestyle.
”We enjoy the same type of weather and all the benefits of being this far south in Florida, but it is much quieter and just a different way of life,” Prebish says.“I can say with confidence that … we are right on par with the most wealthy areas of the nation.”Naples has been home to an impressive roster of billionaires, business tycoons, and entertainers, including Best Buy founder Richard Schulze, NBA legend Larry Bird, television’s Judge Judy Sheindlin, and former U.S.

House Speaker Newt Gingrich.Yet, what sets the rich and famous residents of Naples apart from their count...