Netflix expands library of kid-centric programs

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Netflix on Monday announced more content for kids is coming to the streamer, with a new baking and crafting competition series inspired by popular animated show “Gabby’s Dollhouse.” Kids programming is a key part of the Netflix‘s ecosystem, accounting for nearly 22% of all viewing on the platform last year, the company said.“Gabby’s Dollhouse,” an animated series about a young girl who goes on adventures in her dollhouse, is among Netflix’s most popular shows, ranking fourth in the second half of last year with about 108 million views.

The new competition show might benefit from its existing fan base, as its challenges are inspired by “Gabby’s Dollhouse” and features young baker duos.Hollywood Inc.

As Netflix faces a drop in U.S.subscribers, the Silicon Valley streaming giant is expanding animated kids shows in India and other countries.

Its new series “Mighty Little Bheem,” was developed in India but has become a global hit for Netflix.“Since Gabby’s Dollhouse first premiered on Netflix in 2021, a world of creativity and imagination has exploded for our young audience and it only continues to grow,” said co-creators Jennifer Twomey and Traci Paige Johnson in a statement.The program is part of a larger wave of kids programming coming to Netflix.

Last year, Netflix struck a deal for the worldwide premiere rights to Sesame Street, after Warner Bros.Discovery said it would no longer fund production on new episodes.

On Monday, Netflix said the Sesame Street collection with more than 100 episodes will be on the streaming service and next month other library programs including “Sesame Street Classics” and “My Sesame Street Friends: My Abby Season 2” will be on Netflix.Some analysts say kids programming can be attractive to streaming services because if shows become popular, it can help retain customers.

It may be more difficult for parents t...