Do you trust AI? Almost every American says no and believes humans are more helpful: survey
Over eight in 10 Americans don’t fully trust what AI tells them — and they opt to still explore original sources by themselves, according to new research.The poll of 1,200 U.S.adults revealed 86% are distrustful of AI results, and for 42%, this comes specifically when AI-generated answers don’t clearly show where the answer originates from.People said they distrust AI-generated search results without clear attribution (42%) more than medical bills (18%), confusing legal print (17%), and airline fees (10%).Adding to their concerns, 75% are also concerned that what they see online is being controlled by a small handful of companies.
Four out of five (81%) think it’s important that the information they get online remains openly available — not kept behind a paywall or owned by big organizations.Commissioned by WordPress VIP and conducted by Talker Research, 75% of Americans said they find humans much more helpful than AI (15%) when interacting with or consulting for help on a business’s website.And if they ever suspect who they’re talking to isn’t real, 56% are confident in determining if their chat is AI or a human.When asked which business uses AI best in its brand messaging, 61% said they were not sure or could not think of one, and another 16% said they do not believe any business uses AI well at all.Only about one in four could name a company at all.Compared to the internet a decade ago, three in four believe the internet today feels less human.The average person believes 55% of all internet interactions they have are AI.
Similarly, they believe 54% of all interactions they have on a business’s website are also AI.Nearly all of those polled (92%) said they’ve come across AI or bots when using social media, and 63% said it happens frequently.It takes them just 40 minutes before they start to feel fatigued by the amount of bot-made content they see.“Brands cannot afford to treat visibility and trust as separate things anymore,” said Steph ...