There are dozens of examples of major studio properties that had what appeared to be an easy path to profitability."The Marvels" was the continuation of the all-powerful Marvel Cinematic Universe, a follow-up to a wildly successful franchise.
New release "The Mandalorian and Grogu" was part of the expanded Star Wars universe.The most recent "Superman" from James Gunn was a reboot of one of the most popular comic book characters in history, with creative talent behind it that had already delivered mega-hits like "The Guardians of the Galaxy."Instead, those movies were financial disappointments, to one degree or another.
All thanks to predictable mistakes from the entertainment industry."The Marvels" came after Marvel Studios shot its brand in the foot by focusing too much on unpopular characters to check desired boxes.
It flopped, dramatically."The Mandalorian and Grogu" is set to lose Disney around $100 million because they degraded the Star Wars brand so successfully over the years.
"Snow White" was another monumental flop after actress Rachel Zegler spent the entire press campaign undermining it."Superman," while hardly a flop, disappointed at the box office after Gunn made bizarre comments about the film's supposed political message.
Even though the film had no specific political focus.STAR WARS FRANCHISE IN SERIOUS TROUBLE AS 'THE MANDALORIAN AND GROGU' DISAPPOINTS IN OPENING BOX OFFICEBut apparently bizarre comments and financial failures are what the James Gunn era at DC Studios is all about.Because the latest pre-release tracking data on this weekend's "Supergirl" release has gone from disastrously bad to monumental failure.
And the film's star, Milly Alcock, is sure to shoulder some of the blame.Milly Alcock promotes the upcoming film "Supergirl" at the Warner Bros.Pictures presentation during CinemaCon at Caesars Palace in Las Vegas, Nevada, on April 14, 2026.
(Gabe Ginsberg/Getty Images)Alcock, as a reminder, implied in a March interview that she'd ...