CBS Mornings ratings hit historic June low under Bari Weiss overhaul: report

“CBS Mornings” is on track to post its worst June ever, according to a report, adding to concerns about the state of CBS News as the network continues to grapple with fallout from editor-in-chief Bari Weiss’s controversial overhaul.New Nielsen data obtained by the Status newsletter showed that the morning program is averaging roughly 1.7 million viewers and 275,000 adults ages 25-54 this month — numbers that would make June the lowest-rated in the show’s history.The disappointing performance comes on the heels of the show’s worst-rated May ever and its lowest-rated first quarter on record, according to the report.The data also suggested that CBS News may have suffered an immediate ratings hit following the firing of veteran “60 Minutes” correspondent Scott Pelley.According to Status, “CBS Mornings” averaged 1.8 million viewers and 313,000 adults ages 25-54 on June 3, the day Pelley was fired.The following morning, the audience fell to 1.59 million viewers and 225,000 in the key demographic — declines of 11% and 28%, respectively.The audience later rebounded, but the episode reportedly alarmed some network executives.Morning-show ratings are closely watched because they drive a substantial portion of broadcast-news advertising revenue, often making them more financially important than the evening newscasts.Still, CBS News insiders contacted by The Post pushed back on suggestions that Weiss is solely responsible for the show’s struggles.One insider noted that “CBS Mornings” has trailed NBC’s “Today” and ABC’s “Good Morning America” for years and argued that the program’s ratings challenges predate Weiss’s arrival.According to the source, the show’s audience levels are broadly similar to where they stood when Weiss took over CBS News, making it difficult to attribute the current performance entirely to recent management decisions.The insider also pointed to last week’s guest-host appearance by former “The View” co-ho...

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Publisher: New York Post

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