A bumpkin like you in NYC, you say? You bet your biscuits, kiddos.New York.The Big Apple.
The City That Never Sleeps.The place where Carrie Bradshaw supported her lavish Manhattan lifestyle and extensive designer shoe collection simply by writing exactly one column per week.
Good gig if you can get it.CLICK HERE FOR MORE OUTKICK SPORTS COVERAGEAnyway, I'm headed to Fox HQ.That's right, I've been summoned to the Mothership.I'll be staying in a hotel near Times Square.Surely it'll be chill.
Not too busy.Nothing going on.
Right?Lordy.I'm not totally uncultured.I've been to NYC a handful of times — most recently in December 2015 when I was the social media manager for the three-win Tennessee Titans.
We were in town to play the Jets.As you can imagine, the football portion of that trip was positively dreadful.
But I ate some banger Italian food and took my picture in front of the big Christmas tree at Rockefeller Center, so not all was lost.Anyway, y'all ready for some Nightcaps?Make sure your seat backs and tray tables are in their full upright and locked position, grab your TSA-compliant ranch dressing packets, and let's roll.Yes, that's a real thing.This, ladies and gents, is what we call opportunity marketing.When I was in grad school, I had a very smart instructor named Tim McGuire.
He had this belief that instead of complaining about our problems, we should see them as opportunities — a chance to capitalize on a need.If we had that problem, other people did, too.
So why not find a way to solve it and make money in the process?Whenever he'd hear me or one of my early-20-something-year-old colleagues griping about an inconvenience we faced, he'd happily chirp, "Business idea!"Unfortunately, I went to journalism school, so the only thing I'm qualified to do when faced with a problem is to b---- about it in my Tuesday column.But Tim would be so proud of whichever Kraft employee saw all these Europeans falling in love with Ranch dressing and designed them a...