Post Wanted and PerfumeTok agree this viral brand is worth the splurge and its 20% off on Prime Day

Popular with Gen Z, millennials, PerfumeTok creators and staffers from Post Wanted alike, PHLUR is one of the brands at the forefront of the fragrance renaissance.Earlier this year, Post Wanted’s Holly J Coley spoke with Chriselle Lim, co-founder and creative director of PHLUR, who shared that “fragrance has always been a part of people’s personal care routines, but the demand for fragrance really exploded over the last few years.”Some of PHLUR’s best sellers are up to 20% on Amazon as part of a major Prime Day deal.

Not sure where to start? Not feeling confident in a blind buy? Here’s what Lim has to say about that: “If you have a general understanding of which olfactive families you enjoy most, looking for scents within those categories is a good place to start.I also recommend looking into how a scent is described outside of the notes themselves.

At Phlur, all of our scents are rooted in emotional storytelling, so you may also find a new scent based on how you want to feel.”If you’re looking for modern, bold fragrances, you’ve come to the right place.Below, check out all of our team’s favorites available on a rare Prime Day discount through June 26 only.

Readers, meet my signature summer scent.Strawberry Letter has a woodsy base with a gourmand, fruity top that gives the fragrance a lot of depth.

It’s not cloying or sickeningly sweet, but rather, perfectly balanced.Coley raves about this fruity floral, saying, “I have NEVER liked the smell of rose-based perfume, but Phlur’s Rose Whip has such a lovely drydown that I’ve made it the exception.It’s ambery, soft and sophisticated.”These body mists pack a serious fragrance punch.

Fruity and floral, it’s not hard to tell what Mrs.Smith smells like based on its name alone.

The strong top notes of Granny Smith apple and pear are contrasted and balanced out perfectly with a praline and musk nectar base.This fruity and floral “technicolor daydream” is deliciously sweet without ...