Exclusive | For lease guy Jay Luchs reveals massive overhaul coming for Los Angeles Sunset Strip

Sunset Strip is set for a huge revamp as it turns away from its playboy past towards a more refined future, a top Los Angeles realtor has revealed.Jay Luchs, who has dozens of “for lease” signs up along the iconic street, outlined a list of luxury names heading to the West Hollywood hotspot in the coming months.He told the California Post that LESET, Barefoot Dreams and Pura Vida jewelry will open stores as well as a host of other brands he said he was not at liberty to disclose yet.California's top news, sports and entertainment delivered to your inbox every day.

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Never miss a story It comes after locals and businesses said the area had become a ghost town with empty shops, plummeting footfall sparked by extortionate rent prices and changing consumer habits.Some said Sunset Strip had “lost its soul” with crowd favorites such as the Viper Room, Chin Chin, Pink Taco and Le Petit Four disappearing.But Luchs claimed the street was not dead but undergoing a period of drastic change, with it modernizing more into a Rodeo Drive-style attraction.Luchs, the executive vice chairman at Newmark, said: “There’s a lot happening here.The Sunset Strip has been famous forever, we see millions of cars driving by right now, it’s not like it’s dead but it changes.”The Post walked the Strip with him as he pushed back on concerns from workers and locals who claim the area has been dying since COVID.“You still have the Roxy, you still have the Rainbow, Tower Records became Supreme,” Luchs said, adding the majority of the spaces that are currently empty have a new business set to open.“LESET, a major brand coming to this location — two weeks ago it said for lease,” Luchs told The Post.

“We just signed Blank Street Coffee, we also have Pura Vida that just opened three weeks ago right next to that.”“We ha...