Subway has a hot new menu item that customers are afraid to eat: Why is it gray?

It’s a hot dog.It’s a sandwich.

It’s a…SubDog.But some suggest the sausage looks more like a real-life submarine, asking, “Why is it gray?”Subway Canada is hoping its new SubDog — a nearly half-pound all-beef hot dog served on the chain’s signature bread and loaded with customizable toppings — will settle the age-old debate over whether a hot dog is a sandwich.Instead, the limited-time menu item has gone viral for its decidedly unappetizing appearance, with social media users fixating on the frank’s grayish hue rather than its sandwich credentials.Launched just in time for peak hot dog season, the SubDog features an all-beef Schneider’s hot dog nestled inside Subway’s fresh-baked bread, with customers able to customize it with the chain’s full lineup of vegetables, sauces and toppings.According to the sandwich chain, the launch was designed to put a fresh spin on a summertime staple, declaring that a hot dog “can do more when it thinks like a sandwich.”But the internet had other thoughts.“It looks very unappetizing, and the color seems very dark,” the Wall Street Apes account wrote on X while sharing a food blogger’s review of the new item.Others were even less charitable.“That looks absolutely repulsive.

They aren’t known for using REAL food.It’s a chemical mess,” wrote another user, who went on to make some vulgar phallic comparisons, which, of course, wasn’t the only one.“6 inches was more than enough if you ask me,” wrote one user on Reddit.Of course, someone had to make a phallic reference.“That’s what she said,” responded another user.Subway claims that, with the limited launch of the SubDog, “they’re not just joining the conversation,” an ironic choice of words given the fodder that cascaded from the initiative.

The brand claimed that the beef hot dog “can do more when it thinks like a sandwich,” but most people seemed more interested in its ingredients than in the idea of it “thinking lik...