Erewhon launches smoothie collab with surprising household goods company and its anything but trashy

If you thought you’d seen it all at California upscale wellness mecca Erewhon — the upscale grocery chain famous for turning pricey smoothies into ultimate status symbols — think again.The newest addition to the tonic bar just launched, and this one isn’t tied to an influencer or Hollywood star.Starting today, Angelenos can sip on a drink inspired by…a trash can.

Erewhon has officially teamed up with Simplehuman, the premium home brand best known for its sleek, high-tech trash cans and sensor makeup mirrors, to launch a limited-edition beverage called the Liquid Steel Smoothie.The limited-edition $12 metallic silver smoothie is inspired by the stainless steel material behind the brand’s iconic trash cans, soap dispensers and kitchen accessories, and debuted on Wednesday at select locations.But don’t worry — there’s no actual metal inside.

Instead, the recipe sounds more like a bio-hacker’s dream.California's top news, sports and entertainment delivered to your inbox every day.

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Never miss a story The shimmering smoothie blends coconut water, watermelon and lime with electrolytes, creatine, collagen, magnesium and potassium — a combo designed to support hydration, recovery and daily performance.“The Liquid Steel smoothie is a fun and unexpected extension of our brand, celebrating the everyday rituals that shape people’s routines,” Frank Yang, Founder and CEO of Simplehuman, said in a statement.The luxe grocer is famous for its smoothies, many of which are created with celebrities or lifestyle brands and go viral on social media.Erewhon started in the 1960’s as a niche health food store and has grown into a cultural phenomenon, with 13 current locations and four more on the way.

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