Chanel Is Buying Charvet,the Worlds Oldest Shirt Maker

Chanel has designs on men — if not men’s wear, exactly.The French luxury brand announced on Thursday that it had acquired Charvet, the storied Place Vendôme maison known for its bespoke shirts, ties and pajamas.Terms of the deal were not disclosed.“Now we have a name, Chanel, for women, and a name for men, Charvet,” Bruno Pavlovsky, the president of fashion at Chanel, said in a video interview.“Even if Chanel is about women, we see more men coming in,” he continued.

“And even if Charvet is mostly about men, we see a lot of women going there to have shirts made.It’s up to the client — everyone is welcome.

That’s the beauty and the secret of the approach.”The acquisition reflects what Pavlovsky sees as a new gender-agnostic approach among its customers.Indeed, he said, it might even herald “the beginning of haute couture for men.”Chanel has already put its money where its theory is, signing ASAP Rocky and Pedro Pascal as brand ambassadors, though the company does not have a dedicated men’s wear line — or, Pavlovsky said, any plans to create one.

With the addition of Charvet, it has doubled down on the idea.It can afford to: Chanel reported revenues of $19.3 billion and an operating profit of $4.7 billion in 2025.It is one of the bright spots in the luxury sector, thanks to the buzz around the designer Matthieu Blazy, who was appointed the company’s artistic director in December 2024.

His first collections have created shopping frenzies in Paris, London and Shanghai.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access.If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe....