Four Seasons Sets Sail, Offering Luxury and Curated Cruise Experiences

On a sunny morning in late May, the Four Seasons I, carrying nearly 200 passengers, glided through the glistening waters of the Saronic Gulf with the ease of a private yacht before anchoring just off the Greek island of Spetses.Free of airports, cruise terminals and cars, the lush, pine-scented island is a well-kept secret among discerning travelers.Like many passengers, I marveled at the Venetian waterfront mansions reflected in the turquoise Aegean.As we hopped into a tender and were shuttled to shore, I realized we weren’t the only ones gaping.

From the waterfront, visitors stared at our sleek ship, which could have been mistaken for a celebrity mega-yacht had the Four Seasons logo not been emblazoned so prominently.A Luxurious EcosystemFollowing the lead of the Ritz-Carlton, which launched its first ship in 2022, luxury hotel brands like Four Seasons, Orient Express and Aman are setting sail, targeting ultrawealthy travelers by trading the traditional mass-market cruise for curated itineraries designed to emulate the superyacht experience....