Costco was the grocery retailer where the largest share of higher-income Americans reported doing most of their grocery shopping, according to a recent YouGov survey.Eleven percent of respondents earning at least $150,000 a year said Costco was their primary grocery store.Fourteen percent selected "other," while Kroger followed at 10% and Walmart Supercenter at 8%.The warehouse retailer, known for its bulk goods and discounted prices, topped the rankings despite requiring shoppers to pay an annual membership fee.BUDGET-FRIENDLY VEGETABLE IS BECOMING ONE OF 2026'S BIGGEST FOOD TRENDSYouGov defines higher-income households as those earning at least $150,000 annually, or more than 200% of the U.S.
median household income.Higher-income Americans make up 10% of the population, according to YouGov.Just over half (51%) of higher-income households reported spending more than $150 each week on groceries, compared to 28% of middle- and lower-income households.More than one in 10 higher-income Americans reported Costco as the grocery store where they shop the most.
(Lindsey Nicholson/UCG/Universal Images Group via Getty Images)Walmart Supercenter was the most popular grocery store among middle- and lower-income Americans, with 20% of respondents naming it as their go-to supermarket.Five percent of those respondents reported Costco as their preferred grocery store.CHEFS REVEAL THEIR FAVORITE GROCERY STORES AND WHERE SHOPPERS CAN SAVE THE MOST MONEYWalmart earned second place, with 12% of middle- and lower-income shoppers going there for food.
Kroger and "other" tied for third place, with 10% of respondents selecting each."Even though the hype says that these wealthier shoppers are going to the Erewhons and the Whole Foods of the world, not necessarily."The findings were not surprising, Santa Monica, California-based food industry analyst Phil Lempert told Fox News Digital."Wealthier households typically are larger households," he said."So it fits perfectly with the model of...