Erewhon is selling 'Sacred' water at $1 per ounce. Has the chain finally gone too far or found a new hit?

This is read by an automated voice.Please report any issues or inconsistencies here.

See more from the L.A.Times in Google Search.

Set us as preferred When it comes to status-symbol drinks in Los Angeles, nothing quite measures up to Erewhon.The chain is known for premium beverages at premium prices.

The famous, or infamous, Strawberry Glaze Skin Smoothie — once officially endorsed by Hailey Bieber — costs $21.But will customers pony up for the upscale grocer’s newest offering, a $12 cup of “Sacred Water”?Announced last week in a post on Instagram, the drink was described as a “clarified tonic” with coconut water, jasmine tea, raw honey, holy basil, anise hyssop, green cardamom, white grape juice and coconut milk.

It’s a lot of ingredients for water.But it is also $1 an ounce ...

for water.The new concoction, meant to promote “restoration,” is a collaboration with Jolie — a New York-based beauty wellness company that sells filtered showerheads.Jolie, which announced the drink on Instagram, said water has been a “symbol of renewal, ritual and transformation.” Each cup of “Sacred Water” is meant to embody that tradition.It’s also the most expensive coconut water offering at Erewhon.

Erewhon has its own branded 16-ounce bottled organic coconut water for $11, or you can purchase a 16-ounce bottle of Harmless Harvest for $5.49.On Friday morning, the cafe and tonic bar in the Manhattan Beach Erewhon was bustling with customers ordering smoothies, coffees and breakfast.

No one who spoke with The Times said they were in line to order a Sacred Water.A Times reporter sampled the beverage and found it overwhelmingly tasted like coconut water, without a hint of any other ingredients.Shivani Chandra, 28, told The Times she hadn’t even heard about the drink.

Chandra was visiting her neighborhood Erewhon — she and her friend drive in from Inglewood — for their favorite treat: a Crushed Cococcino coconut iced coffee that they le...