A 'next generation studio' for YouTube creators

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Set us as preferred Hollywood’s fascination with YouTube creators is going to the next level.Los Angeles-based investment firm Content Partners and media entrepreneur Ed Simpson announced Tuesday that they are launching a new company, Wonderloom Media, that will acquire YouTube-creator led businesses.Wonderloom’s first acquisition is YouTube true-crime channel Dr.

Insanity, which has more than 5 million subscribers and more than 1.3 billion total views.Hollywood Inc.

The movie industry is still riding the box office high of ‘Obsession’ and ‘Backrooms.’ But in true Hollywood fashion, studios are already scouring the depths of the internet, in search of untapped talent and viral content that could re-create a similar success.Content Partners owns or licenses more than 800 films and more than 3,000 hours of television content.The company co-owns the “CSI” franchise.“This is a kind of next step evolution in the type of IP we will be acquiring,” Alphonse Lordo, a partner at Content Partners, said in an interview.

The effort comes as the film industry continues to struggle to bring more people into movie theaters and has had recent success with the YouTube creator-led films “Obsession” and “Backrooms.” As studios and TV networks have shed jobs over the years, more entertainment workers are applying their expertise at major YouTube creator-led businesses, which have continued to grow their audiences.Hollywood Inc.

In a tough Hollywood job market, crew members and actors are finding more work in the creator economy, businesses led by influencers who post content for YouTube, Instagram and TikTok.YouTube’s audience has shifted from smartphones to TVs, on which many U.S.consumers watch YouTube videos with their families.

That in turn has attracted streamers such as Netflix to partner with YouTube cre...