Exclusive | Hes the Tokyo mixology master Jeff Bezos flies in to mix his martinis and now hes ready to quietly disrupt NYC cocktail culture

You could easily walk past one of the best cocktail bars in Tokyo without even knowing it was there — Daisuke Ito’s nine-seater speakeasy-style joint, Land Bar Artisan, is hidden behind a heavy door inside a nondescript Shimbashi shopping complex.Shaven-headed and dapper, with chunky black glasses, a gap-toothed smile and a bow tie, Ito could be found quietly holding court inside the bar recently, talking about his last trip to New York – the one where he was drink-slinging at a private party that Jeff Bezos had flown him in to work.The tech tycoon is one of Ito’s regulars. “I don’t promote myself — everything comes only through personal introductions,” he patiently explained to The Post, via a translator. At the Bezos bash there was a small crowd, maybe fifty people max, but the story goes that they all raved about Ito’s cocktail jockey skills.

Soon, his newfound fans were encouraging the preprandial pro to consider something he’d never dreamed of doing — if they built a permanent spot stateside for him to his Olympic-level martini-making and more, would he come? “I took a moment to think — and I’m turning 50 this year, so I’m just going with the flow,” he said.“I want to show them how grateful I am, repay my friends like that and take those opportunities.”A little bit of wheeling and dealing later, and the result is Land Bar New York, which will open this fall on Greenwich Street in Tribeca.

It’s bigger than the original — a 40-seater joint, tucked away upstairs from a Tokyo-style Wagyu spot, Nikuya Tanaka. The arrival of the Bezos-anointed bar in the Big Apple is part of a tsunami of Japanese gin-slinging going on around town, offering an alternative to conventional cocktail culture in the city. There’s Nomad’s Stone & Soil, for example, and Kintsugi in Flatiron, as well as the award-hogging Katana Kitten in the West Village — co-owner Masahiro Urushido has another bar in the works, Winter’s Coming, due ...

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Publisher: New York Post

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