Burger King launches new Whopper rule that picky eaters will love

They’re offering a meal culpa.Burger King is appealing to picky eaters by pledging to remake any Whoppers that are unsatisfactory, and other perks, as part of a new campaign to prioritize customer feedback.In February, the burger chain invited customers to share their honest opinion via Listening Initiative that shared the phone number of Tom Curtis, the President of Burger King US and Canada, according to a recent release.This initiative saw the BK boss’s inbox inundated with thousands of calls and texts, prompting him to put his money where their mouths were.“When we asked guests where we could do better, they gave us a lot of honest feedback, and now it’s our responsibility to act on it,” Curtis declared.By popular demand, the burger big-wig appointed a revamped restaurant manager called a “Your Way Champion.”Along with overseeing operations, the patty purveyor’s pit boss ensures orders adhere to and are prepped to customer specifications, and, when necessary, “make things right.”To further ensure the customer has it their way, Burger King is also rolling out a Whopper Guarantee.If the chain’s marquee item doesn’t meet guests expectations, the brand will not only remake the nosh on the spot, but offer their next Whopper free of charge.

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By clicking above you agree to the Terms of Use and Privacy Policy.Never miss a story Both the Whopper Guarantee and the Your Way Champion initiatives were highlighted in a 60-second ad titled “We’re Here to Help.”“We’re not going to get everything right every single time, but we’re committed to listening intently and improving every day,” pledged Curtis.

“When guests choose us, they expect high-quality food, orders made the way they asked, and a team that’s there when they need us.”These initiatives are part of Burge...