Exclusive | Business titan files bombshell lawsuit against USC over football field humiliation

Brian Kennedy, the founder of renowned Southern California billboard company Regency Outdoor Advertising, is suing USC, alleging recent construction at the school has caused him “reputational harm,” “embarrassment” and “humiliation.”Kennedy described himself in the lawsuit, which was obtained by The California Post on Wednesday, as a mega Trojans booster who has contributed over $4 million to the university all while helping build the school’s Galen Center and playing a role in the return of Reggie Bush’s Heisman Trophy.However, he said in recent years, he’s been wronged by the Trojans — and he now wants them to pay for it.Kennedy alleged in his suit that in the late 1990s, he made a deal with USC where he agreed to fork over $400,000 to get the school a new football practice field.In return, Kennedy claimed the Trojans agreed to name the field in his honor for “forever.”Kennedy was initially pleased with the pact, as he wrote in his lawsuit that after construction was completed, USC won two national titles as “Brian Kennedy Field” “served as a prominent and enduring part of [USC’s] athletics facilities.”“For more than two decades,” Kennedy wrote in his suit, “the Field stood as a visible acknowledgement of Plaintiff’s extraordinary contributions to Defendant and the lasting relationship between Plaintiff and the University.”But in the last two years, Kennedy stated USC breached their contract by demolishing “Brian Kennedy Field” and removing the affiliated signage and other plaques that had previously recognized his contributions.Kennedy claimed he attempted to work with the school before filing his lawsuit, but USC “declined to provide any comparable recognition.”“Plaintiff suffered harm as a result of Defendant’s actions,” Kennedy’s lawsuit stated, “including reputational harm, embarrassment, humiliation and the loss of the benefit of the deal made with Defendant and the condition upon which Plaintiff...