The De Los Podcast: Telemundo won over World Cup viewers. Can more Latinos win in Hollywood?
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Set us as preferred In this week’s episode of “The De Los Podcast,” hosts Fidel Martinez and Suzy Exposito hash out the state of Latinos in Hollywood and discuss the recent World Cup broadcast showdown between Telemundo and Fox — and what it should tell media companies about Latino viewers.As World Cup fanfare came to a close on Sunday, with Spain taking home the top prize, it was clear that there was another winner on the sidelines: Telemundo.According to Nielsen ratings, roughly half of its U.S.-based viewership (including non-Latino viewers) tuned into the Spanish-language broadcast for at least a portion of the matches.There were a couple reasons behind this stat, which was originally reported by the Associated Press.
Some viewers were fascinated with Argentine sports commentator Andrés Cantor’s elongated “¡gooool!” cheer.Others enjoyed the fact that Telemundo did not cut away from commercials like Fox Sports, the official host broadcaster for FIFA.In an interview with NPR, Miguel Lorenzo, a senior vice president at Telemundo Deportes, stated that its viewership on the telecasts increased by 122% since the 2022 World Cup Games.“You have two companies competing for my attention, for my dollar,” said “The De Los Podcast” host Martinez.
“One of them is just assuming that because I speak English predominantly, I’m going to give my money to them.The other one has a deep understanding of why I watch the sport in the first place.”Los Angeles Times journalist Christopher Goffard explores criminal cases that have left a mark on California history.Exposito highlighted another factoid: The match between England and Mexico reeled in nearly 45 million viewers across Fox Sports and Telemundo.
Outside of the Super Bowl — and until the World Cup Final between Argentina and Spain on Sunday, which garnered ...