15% more for a Mickey beignet? Sticker shock hits Disneyland customers over food price increases
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Set us as preferred The “Happiest Place on Earth” this month quietly raised prices on more than 800 menu items across 178 dining locations in its two Anaheim theme parks as well as its resort hotels.Price hikes at Disneyland are a regular occurrence.But the creeping cost of food this summer has prompted some frustration, even as the company has sought to court locals with ticket deals to offset a decline in international tourists visiting its U.S.
parks.Some items boosted only incrementally by a percentage point or so, while other snacks and goodies jumped as much as 25%.Overall, the hikes amounted to an average increase of about 8% or about $0.62 an item, according to website Mickey Visit, which tracks park price bumps.
Disneyland officials didn’t dispute the price hikes.Snacks and baked goods posted some of the largest percentage jumps, according to Theme Park IQ, another website examining park trends.A scoop of popcorn is now $7, up from $6.50.The three-pack Mickey beignets are $7.49, a 15.4% increase from $6.49.
The classic churro was not unscathed, with 50 cents added to the price tag.Hollywood Inc.
Walt Disney Co.’s theme parks division reported an increase in revenue and slight boost to operating income in the company’s fiscal second quarter earnings released Wednesday.“In a world that seems to try and divide us more than ever...there are always some things that bond us all together....$6.25 being laughably absurd for a freaking churro is one of those thing[s],” one Reddit user wrote.
The butter croissant led the baked goods pack, with a 25% increase from $4.79 to $5.99.Besides the croissant, the wedge salad sold at counter service restaurant Boardwalk Pizza & Pasta located in California Adventure saw a hike of more than 20% from $11.99 to $14.79.Sodas and cold drinks prices increased only slightl...