Exclusive | CBS News president dead meat for dismal viewership as morning show notches worst-ever ratings

The president of CBS News is under fire after “CBS Mornings” posted its lowest-rated week ever — even as viewership continues to drop across the network, The Post has learned.The morning show anchored by Gayle King and Nate Burleson had an average viewership of 1.59 million for the week of July 13 — the first time it’s ever dipped below the 1.6-million mark, according to Nielsen ratings.That marked a 13% drop in viewers compared to the same week last year.The tailspin falls on the shoulders of CBS News President Tom Cibrowski, who has taken charge of “CBS Mornings” this year at the behest of CBS Editor-in-Chief Bari Weiss, according to network sources.“Tom is dead meat,” one source opined, adding that such a ratings drop doesn’t bode well for Cibrowski.
“I know Bari might not care about the show, but it is embarrassing when you hit all-time lows.”Cibrowski and Weiss have different visions for the network and have had some difficulty working together, as previously reported by The Post, prompting speculation that Cibrowski could take the fall if ratings continue to decline.A key gripe is that Cibrowski, a veteran TV producer who once ran ABC’s top-rated “Good Morning America,” has yet to fill the permanent third co-host role vacated after Tony Dokoupil’s move to “CBS Evening News” in January.The exec also ousted executive producer Shawna Thomas in March and installed Jon Tower on an interim basis, though one source with knowledge of the matter said Cibrowski is effectively running the show.Sources told The Post the revolving cast of fill-in co-hosts alongside King and Burleson has hurt the program’s cohesion.But a third source familiar with the situation pushed back on the criticism, saying Cibrowski has not been given the resources necessary to make major hires or invest in the broadcast.Some insiders believe Cibrowski has lost the show’s audience with an ill-conceived strategy to boost ratings with softer coverage that’s ...