On July 10, Adidas announced a player-exclusive Sophie Cunningham shoe that would be available for purchase in 10 days.The Crazy Energy "Sophie Cunningham" PE, a pink gradient colorway, released Friday morning for a retail price of $120.Indiana Fever guard Sophie Cunningham reacts after scoring during the second half of a WNBA game against the Seattle Storm on Sunday, May 17, 2026, at Gainbridge Fieldhouse.
(USA TODAY Network via Reuters Connect)JENNIFER SEY REVEALS ALLEGED COMMUNICATION WITH SOPHIE CUNNINGHAM AMID RECRUITMENT PITCH FOR XX-XY ATHLETICSFriday morning, in collaboration with Adidas, Cunningham posted a video of her in an unmarked van full of her new sneakers with the caption: "today's the day.who's ready for the drop?", which has attracted over half a million views across Instagram and X in its first three hours of posting.Within minutes of the social media promotion, most men's and women’s sizes were sold out.
In less than an hour, they were all gone.This is further proof that Cunningham’s marketability is skyrocketing.She’s on billboards, in commercials, a prominent voice in the culture war, and now, she has a best-selling shoe.UFC CEO Dana White poses with Sophie Cunningham of the Indiana Fever after the Fever's 109-75 victory over the Las Vegas Aces at Michelob ULTRA Arena in Las Vegas, Nev., on July 12, 2026.
(Ethan Miller/Getty Images)CLICK HERE TO DOWNLOAD THE FOX NEWS APPCLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COMSIGN UP TO GET THE LATEST SPORTS NEWSIn a league where only all-stars like Caitlin Clark, Sabrina Ionescu, Angel Reese, and A’ja Wilson get shoe deals, Cunningham is breaking the mold and changing the game.Indiana Fever guard Caitlin Clark wears her Nike Caitlin 1 "Snow White" signature shoes while warming up before a game against the Golden State Valkyries at Gainbridge Fieldhouse in Indianapolis, Ind., on July 15, 2026.(Brian Spurlock/Icon Sportswire via Getty Images)CAITLIN CLARK PASSES LEBRON JAMES IN JERSEY SALE...