Almost time for kickoff: Where to shop college football merch before game day

Can you smell that? That’s the sweet smell of competition.And for whatever reason, it feels extra potent this year.

Maybe it’s the deals.It’s been a long offseason, folks.

But now, we’re just a few weeks away from the first games of the 2025-2026 College Football season.Will Indiana rise to the top again? Or will another organization knock them off their throne? There’s only one way to find out, and the journey begins in just a few days.Looking for the best way to shop college football apparel? You’ve come to the right place.

Below, we’ve included college apparel options for every playoff team, with options on hats, hoodies, half-zips, coolers, jerseys, and more.It’s time to be true to your school.

Are you ready to represent? Below, scroll to find a ton of college team apparel options from brands like Fanatics, YETI, Peter Millar, Nike, Dick’s Sporting Goods, and more.Whether you’re a fan of the Aggies or you’re rooting for the Volunteers, there’s something in there for you.Fernando Mendoza may be in the NFL now, but we’ll never forget where he came from.Channel the quarterback’s iconic season with the Indiana Hoosiers by sporting this graphic tee, which pays tribute to his jersey number.This SMU hat is made for field-side cheering squads.

Plus, it’s formulated with breathable mesh, ideal for hot game days.We are Penn State! Shout your school chant loud and proud in this pullover perfect for those who aren’t keen on jerseys.This stylish Wes and Willy Texas A&M t-shirt is perfect for young Aggies fans.Made from soft, breathable cotton, it offers comfort and durability for active kids.

Featuring bold school graphics, it’s great for game day or everyday wear.Show off team spirit in classic collegiate style!The NCAA Classic Michigan Football is perfect for tailgates, backyard games, or display.

Officially licensed, it features the iconic Michigan Wolverines logo and colors.Made with durable synthetic leather, it provides a c...