Spotify to label 'AI personas' and exclude AI music from personal recommendations

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Set us as preferred In its latest effort to protect human creators from the flood of synthetic music, Spotify will soon require AI-generated identities to carry an “AI Persona” label while barring their tracks from users’ algorithmic mixes.The change will take effect in mid-September.It follows Spotify’s earlier moves to help subscribers understand the difference between genuine and artificial creators.

The platform announced a verification badge in April designed to highlight human artists.In a statement Tuesday, Spotify said the new AI Persona label is meant to make the streamer “the most transparent and trustworthy place to listen to music.” Music from labeled AI Personas will also be excluded from the Swedish company’s personalized recommendations by default.“While we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music,” the company said .The AI persona badge will soon appear on an artist’s profile, in the search feature and in playlists.

Hollywood Inc.The music industry’s biggest players have proposed several guidelines for how to treat music produced with AI.This is a step in the right direction, said Tiffany Naiman, the director of Music Industry Programs at UCLA.

But, she said, she’s more interested in how the company will be identifying AI personas.“I want to know the process.How [will they] know the difference? Are there going to be [real] artists that get tied up in it?” Naiman said.

“It feels very ‘Blade Runner,’ right? Like you’re human, you’re not human.”Starting Tuesday, Spotify users will be able to identify themselves as AI personas, if applicable.But the company said it “won’t rely on self-disclosure alone” and will use “hum...