Just another day in the wild offseason that has engulfed college football, right?When news officially broke early Thursday morning that representatives for Jayden Daniels were finally going to pull the trigger on filing a cease-and-desist letter against LSU over the use of the former Tigers quarterback's NIL, the dam finally broke on an internal fight that had been brewing for more than a year.JAYDEN DANIELS TELLS LSU TO KEEP HIS NAME OUT OF ITS MOUTH IN WILD NO.5 JERSEY FEUD INVOLVING NILThe news that Daniels was taking a stand over what his camp felt was a "disrespectful" move by Lane Kiffin in allowing DJ Pickett to wear the No.
5 jersey this season.That was not a surprise to folks in Baton Rouge.The conversations around the jersey number dates back to Brian Kelly's tenure as the LSU head coach, given that he was also apprehensive about whether someone else should be given the chance to wear Daniels' former number.But, this was the culmination of a promise to DJ Pickett before he had even arrived in Baton Rouge as an official student.Jayden Daniels No.
5 of the LSU Tigers warms up before facing the Alabama Crimson Tide at Bryant-Denny Stadium in Tuscaloosa, Ala., on Nov.4, 2023.
(Getty Images)When Jayden's inner circle first became aware that the "sacred" No.5 jersey could potentially be worn by another LSU athlete, the bad advice started accumulating around Daniels.
For some reason, under the banner of what Jayden's camp is labeling "respect," picking a fight with the school that helped propel him to lifelong gold status among its fan base was the move they decided to make.And don't forget, Jayden's mother, Regina Jackson, represents him on a daily basis as an agent.I'm not an expert in marketing, but having your mother make such important calls regarding your career doesn’t feel like the smartest decision.Bringing family into such a business usually doesn’t lead to the best advice, especially when their livelihood is also on the line."I have been locke...