Oprah Winfrey put Dr. Phil and Dr. Oz on the map. Now she's addressing where they ended up
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Set us as preferred For almost 40 years, a stamp of approval from Oprah Winfrey has been the ultimate status symbol, and a near-guarantee of commercial success — just ask Dr.Oz and Dr.
Phil.Winfrey’s talk show launched in 1986 and became a sensation.
The talk show raked in Daytime Emmy awards, and the host’s sway with the audience was undeniable.Winfrey’s influence was, and still is, so potent that marketing pros called the boost in sales following an endorsement “the Oprah Effect.” Books have shot to the top of bestseller lists, brands such as Spanx and Ugg have become household names and multiple television personalities have been launched, including two controversial health professionals whose endorsements from Winfrey haven’t exactly aged well for some fans.
During a recent interview with the Television Academy’s Emmy Magazine, Winfrey addressed her ties with the conservative TV personalities, saying “People criticize me for Dr.Phil and Dr.
Oz, because of their politics or their views.”In the ’90s, Phil McGraw was a licensed psychologist who co-founded a trial consulting firm and was hired to help Winfrey when she was sued in Texas for questioning the safety of beef on her show amid a mad cow disease epidemic happening in the U.K.According to disgruntled cattlemen, the “Oprah Effect” doesn’t just have the power to boost sales, it can drop them too.
Of all the alarming things that happened in L.A., Dr.Phil hanging out with Trump’s border czar during immigration raids was the weirdest.Winfrey won the case in 1998, and was so impressed by McGraw that she invited him onto her show and he subsequently landed a weekly segment.
A few years later, he launched his own talk show with Winfrey’s backing.“Dr.
Phil, he was so practical, so down to earth, so real.And he would ride in the car with...