New Yorkers Cant Stop Lining Up for This Sushi

On a warm Thursday this summer, the line began to form around 7:45 p.m.inside a small shop in Manhattan.

Customers snaked through the aisles, small bounties in hand.Soon, more than 50 people were packed into the store, waiting for the clock to strike 8.They weren’t chasing the latest viral food craze, or a merch drop from an indie fashion brand.They wanted sushi, and they wanted it for 50 percent off.New Yorkers have gotten used to waiting in is-it-even-worth-it lines for meals and shelling out $20 for a salad or a smoothie.

But at a proliferating assortment of East Asian grocery chains selling fresh Japanese meals, city dwellers and visitors may have at last found a true bargain.That is, if they're willing to wait until 8 p.m.for half-off sushi, sashimi and onigiri.“In New York City, it’s a great deal,” said Jodie Goldberg, 34, who had arrived at Ten Ichi Mart — which has locations in Manhattan, Brooklyn and Queens — around 7:40 p.m.

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