Viral Italian spritz cocktail no, not Aperol makes a summer splash in the US
Sarti Rosa is making a splash with its United States debut.The new spirit in town, previously only available in Europe, is officially hitting liquor stores across the country – and it’s become a viral sensation.The aperitif hails from Italy and was developed by Casa Luigi Sarti & Figli, a historic distillery established in Bologna in 1885.The liqueur mixes blood orange, mango and passion fruit flavors.On the heels of other popular summer cocktails – like the Aperol and Hugo spritz – experts think the Sarti spritz could become a rival, drawing in drinkers with its vibrant pink color and sweet, fruity taste.Consumers on social media agree.“Aperol spritz is out, Sarti spritz is in,” one influencer (@yourwellnessbestie) wrote in an Instagram post from Florence, Italy, where she enjoyed the cocktail with friends.“When it feels like you’ve done the impossible and found Sarti Rosa in Boston,” another creator (@carolklm) posted from an area liquor store.On the official @sartispritz Instagram page, American fans have continued to request that Sarti make an appearance in their cities.
Sarti posted a video in response, saying, “USA, we heard you.See you soon.”Sarti Rosa is available in select areas across the country.
In New York City, a bottle retails for about $29.99.While Sarti has taken social media by storm, Derek Brown, co-founder of the Washington, DC-based hospitality group Drink Company, told Fox News Digital that it “hasn’t quite made it to bars everywhere.”“Social media can be its own bubble, and we forget that consumers must know about Sarti, bartenders must learn to make it and bars must start stocking it,” he said.“Being that Sarti just started being available in the United States this summer, it’s going to take some time.”“For now, the Hugo spritz is far more popular in my experience, yet it’s obvious that Sarti has potential,” he added.
“Once more people ask for it by name and bars start stocking Sarti,...