Runway influence and Tao Group Hospitality: How influencer marketing is transforming luxury hospitality
Las Vegas is renowned for its nightlife, fashion, and glitz, but in the era of social media, the spotlight moments aren’t limited to the venue in which they occur.Millions participate in that local nightlife in real time, over Instagram and TikTok.
Vegas’s luxury hospitality brands have to take that broader online ecosystem into account when marketing their venues and events. That’s where Runway Influence comes in.This Los Angeles-based influencer marketing agency has partnered with Tao Group Hospitality to bring major influencers, luxury models, creators, and multimillion-follower social media personalities to some of Las Vegas’s most recognizable nightlife destinations.
Runway Influence also works with luxury hospitality brands beyond nightlife, including hotels, resorts, restaurants, beach clubs, casinos, luxury liquor brands, real estate developers, and automotive brands.Founded by entrepreneur Ernest Sturm, Runway Influence connects premium brands with influencers, creators, agency-signed models, and luxury lifestyle personalities who can help a brand draw more attention over social media.
The company specializes in high-end hospitality, nightlife, fashion, and luxury events.For example, OMNIA Nightclub at Caesars Palace, known for its massive kinetic chandelier, celebrity appearances, and performances from internationally recognized DJs, wanted to grow its social media footprint.Building a nightlife brand takes more than a beautiful venue and headline performers; a venue has to compete for attention.
For millennials and Gen Z, attention is driven by creators and influencers.In this case, Runway Influence helped Tao Group Hospitality bring the influencers and models needed to spread the nightclub’s message through real-time content shared across Instagram and TikTok.Influencers attending events at the nightclub recorded snapshots of VIP experiences and performances at the venue.
They captured the energy of the nightlife, examples of luxury hospi...