Good Good Golf deletes driver commercial with disturbing opening: This is very scary

It was a Bad Bad decision.Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down.The characters in the ad are both with Good Good — Garrett Clark, who rushes over to shove Alexis Miestowski and then says to her as she lies on the ground, “Do not touch my new driver.”The commercial caused outrage on social media from the golf community.“Absolutely incredible that no one in the room said ‘guys hold on'” Golf Digest reporter Christopher Powers wrote on X.“This is very scary tbh,” Skratch’s Claire Rogers wrote on X.“Not to make it into this Big Thing but what on earth are young girls supposed to think when they see something like this.” Good Good apologized Saturday in a statement on social media.“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” it read.

“We have since taken that content down, and sincerely apologize.Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward.”Good Good Golf was launched as a YouTube channel in 2020 and now is among the largest content creators in the sport, featuring eight men and four women competing in golf and various challenges.

It has made-for-TV shows, apparel and other merchandise.Callaway Golf partnered with Good Good in 2023.— With AP...