Apple TV raises prices without offering an ad tier, testing how much viewers will pay
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Set us as preferred Apple TV, the streaming service known for series like “Ted Lasso” and “Severance,” is raising its prices, effective immediately.A monthly subscription will now cost $14.99, up $2.The annual plan climbs by $20 to $119.99.
This marks the tech giant’s fourth price bump in the last four years.Other Apple bundle plans are seeing price increases as well.Apple One’s individual plan, which includes access to Apple Music, Apple Arcade, cloud storage and other features, is going up $2 to $21.95 per month.
The Cupertino-based tech giant does not offer an ad-tier, unlike some of its competitors that use ad-supported subscriptions as a lower-cost option for consumers.Hollywood Inc.
For the second time in a little over a year, Netflix is raising the prices on all three of its subscription plans.Apple TV is the latest streamer to increase prices.Earlier this month, Peacock bumped its pricing, ahead of the new NBA and NFL season.
The NBCUniversal-owned streaming service’s ad-tier will now cost $12.99 monthly, up from $10.99, while its most expansive plan will be $19.99 per month, up $3.ESPN is also raising its streaming prices in September.The Disney-owned sports giant’s unlimited plan will risefrom $29.99 to $31.99 a month.
The annual cost is also rising — from $299.99 to $319.99.Amazon Prime Video, Netflix and YouTube Premium also hiked prices earlier this year.
Hollywood Inc.Apple TV+ has been critically acclaimed with shows like “Severance” and “The Studio,” but it remains small compared to many streaming rivals.Apple TV+ launched in 2019 at $4.99 a month and was a low-cost perk for Apple users.
The tech company still offers a free three-month trial to customers who purchase a new Apple device.Over the last several years, Apple TV has sought to distinguish itself from competitors by ...