One month after a Nevada casino narrowly avoided closure and reopened its doors, the ironic destination is expanding its comeback — betting that lower prices and fee-free resort experiences can lure travelers frustrated by high prices in Las Vegas.Primm Valley Resort & Casino's July 22 reopening marked a dramatic turnaround for the town of Primm, which had been on the brink of losing its last operating casino-hotel and 344 jobs earlier this summer.The Primm family struck a last-minute deal with Las Vegas-based Terrible's to operate the properties, averting the planned closure.GHOST-TOWN CASINOS GET STUNNING RESCUE AFTER FAMILY FINDS LAST-MINUTE BUYERPrimm Valley Resort & Casino reopened 17 days after Terrible's assumed management control."We're off to a great start," Cory Clemetson, president of Primm's landowning group Primm South Real Estate Company and grandson of town founder Ernie Primm, told Fox News Digital.Cory Clemetson, pictured above right, is president of Primm South Real Estate Company and the grandson of Primm founder Ernie Primm.He said the reopening is "off to a great start." (Etienne Laurent/AFP via Getty Images; Fox News Digital)The company president pointed to the reopening of the pool and steakhouse, along with what he described as a positive response to the changes.Clemetson said Primm is also aiming to offer travelers a more affordable alternative to Las Vegas.LAS VEGAS ‘PRICING PROBLEM' IS SCARING OFF TOURISTS FROM 'GREATEST CITY IN THE WORLD,' SAYS RICK HARRISONThe property is operating without resort fees and matching previously earned rewards tiers for returning customers as it works to bring longtime visitors back to Primm."I think right now in Las Vegas, one of the hot topics is ...
people feel that private equity companies in general have taken away what's made Vegas great as a more affordable vacation by charging parking fees, resort fees," Clemetson said.Table games could return to Primm Valley "pretty quickly," while anot...