Pizza-slinging gas station now one of the biggest brands in the US and taking Dominos slice of the pie
They’re causing the Domino’s to fall.Pie-hards have a new go-to fueling station.Midwestern gas station Casey’s is quietly cornering the US market on fast food pizza, beating out Domino’s and other marquee slice slingers.With over 3,000 stores spanning 19 states, the refilling stop is now the fifth largest pizza purveyor in the nation, according to Bank of America research, the Daily Mail reported.“You don’t hear the other big pizza players talk about Casey’s,” Tom Brennan, the gas station’s chief merchandising officer, told Fortune.
“But at the same time, it’s evident from our growth … we’re taking share as we continue to grow.”Indeed, the Fortune 500 company appears to be rolling in dough — their stock price as soared by 50% over the past year, with their market capitalization clocking in at 58 billion.A Wells Fargo report found that their prepared food and dispensed beverage same-store sales growth surpassed Domino’s in 18 out of of the last 20 quarters.
How does a venue that’s traditionally associated with gasoline, scratch lotto, and cigarettes take a bigger slice of the pie?Unlike the fossilized hot plate offerings offered at most diesel depots, Casey’s serves premium pie with scratch-made dough that’s cooked in pizza ovens inside its stores.The pies themselves, which first debuted in 1984, also come adorned with unusual toppings such as taco pizza and a breakfast pizza with sausage gravy, egg and cheese.Videos of these unorthodox offerings have spread like wildfire across TikTok and Youtube, with creators expressing disbelief that gas station pizza could be this high-caliber.“If had to go between Little Caesar’s and Casey’s, I think I’d go Casey’s,” exclaimed travel influencer Tony Cu in a TikTok video with over 400,000 views.Casey’s social team analysts found that its exposure to Gen Z rose by six percentage points over the past three years based on engagement.“You can’t manufacture that kind of enth...