Sydney Sweeney is betting that less is more.The actress left little to the imagination in a provocative new campaign for Novig, posing nude or scantily clad alongside an array of sports equipment as the company promoted its sports-only approach."Think you know sports? Prove it," she said in the ad."Novig is just sports.
So they wanted to show just sports."SYDNEY SWEENEY DOUBLES DOWN WITH AMERICAN EAGLE AFTER CONTROVERSIAL 'GREAT JEANS' CAMPAIGNSydney Sweeney stars in a provocative new Novig campaign promoting the sports betting company’s sports-only approach.(Dia Dipasupil/Getty Images)The actress incorporated several sports into the revealing shoot, posing with football, soccer, hockey and pool equipment."You can’t trade this.
I just look good here," she said while lying down on a pool table."The campaign was about embracing a fun idea," Sweeney in a statement, according to Variety."The concept is simple: cut through the noise and put the focus entirely on sports.
The campaign brings that idea to life with confidence, humor and a playful edge."‘EUPHORIA’ SLAMMED AS ‘FETISH SLOP’ AS BACKLASH EXPLODES AND FANS CALL FOR CANCELLATIONThe 28-year-old actress poses nude or scantily clad alongside football, soccer, hockey and pool equipment.(Jose Perez / Bauer-Griffin)Sweeney's playful approach appeared to strike a chord online, where the campaign generated plenty of reaction."She definitely understands marketing," one user wrote on Instagram."Genuinely dropped my jaw at this," another user added."This is the greatest ad in sports and sports betting history," one said."Big fan of Syd.
That said, I can't help feeling like an old man when I think about how tacky this ad is," one user said."Not to mention the fact that a lot of young people – yes, minors – love sports and will see this ad.
Then again, people don't really care about their kids as much as they care about arguing that they care on worthless social media."GET ENTERTAINMENT SCOOP DELIVERED RIG...