Borghese brings Italian skincare to Target nationwide
Lake Como? More like the Target aisle.Italian skincare is stepping into a more accessible spotlight as Borghese launches nationwide at Target Beauty Studio on Sept.10, and as a fellow Italian, I’m especially excited to see a heritage brand like this reaching a new generation of beauty lovers.For nearly 70 years, Borghese has brought together Italian beauty traditions, modern skincare science and an efficacy-driven approach to create formulas designed for the way people care for their skin today.
Now, the heritage skincare brand is making that experience easier to discover, with a selection of best-selling skincare and body care products arriving at Target stores nationwide.Not to mention, if it’s loved by Bethenny Frankel, we love it, too.At the center of the launch is Borghese’s iconic Fango mud mask collection, a signature of the brand’s Italian heritage.The Advanced Fango Active Mud Mask offers a five-minute treatment designed to nourish and detoxify the skin, making it an easy addition to a busy skincare routine.
I love that the ritual feels rooted in the tradition of Italian spa culture while still fitting into a modern schedule.The lineup extends beyond masks, offering products for hydration, skin barrier care and spa-inspired body care.Curaforte Moisture Intensifier ($82) is a lightweight serum formulated for intensive hydration, while Crema Ristorativo-24 Moisturizer ($85) is designed to provide restorative daily moisture while supporting the skin barrier.
Lightweight yet intensely hydrating, Curaforte Moisture Intensifier is a serum designed to give skin a boost of moisture without feeling heavy.It’s an ideal step for anyone looking to add concentrated hydration to their everyday routine.Designed for daily use, Crema Ristorativo-24 Moisturizer focuses on hydration and supporting the skin barrier.
The restorative formula makes it a natural choice for finishing a skincare routine with lasting moisture and comfort.For a body-care ritual, Bagno di...