Tomorrowland Is Releasing Its First-Ever Sneaker

The team behind Tomorrowland, the iconic EDM festival in Belgium, is releasing its first-ever sneaker.Dubbed the ‘WR1,’ the shoe is constructed from full-grain leather, cow suede and mesh, according to the festival’s official online marketplace.

They are priced at €179.99 (approximately $208 USD) and come in seven colorways: White Glacier, Black Forest, Silver Moon, Redwood, Deep Moss, Solar Violet and Arctic Glow.The design draws inspiration from nature, like the intricate structure of a dragonfly’s wings, which also features heavily in the festival’s luxury furniture brand MORPHO.

That philosophy connects naturally to the fantastical storytelling that has long defined the creative identity of Tomorrowland, a festival that transforms its grounds each year into an elaborate adult playground.Tomorrowland’s flagship festivals in Belgium wrapped in July, drawing roughly 400,000 attendees from over 200 countries.

Calvin Harris, Alesso, Martin Garrix and many more DJed to help usher in the ambitious ‘Consciencia,’ a new multi-year theme that will continue through editions in Thailand in December and Brazil in the spring of 2027.An exclusive pre-sale opens September 13 at 15:00 CEST (9am ET) before the worldwide release the following day, with registration required for early access.

You can register and shop at the official Tomorrowland store here.Follow Tomorrowland: X: x.com/tomorrowlandInstagram: instagram.com/tomorrowlandTikTok: tiktok.com/@tomorrowlandFacebook: facebook.com/tomorrowland...