Enraged NYC tenants fight to bring back three beloved staff members allegedly axed by new management

Three beloved door attendants at a luxury Brooklyn building were allegedly axed from their posts by new management — sending outraged residents on a crusade to bring them back.Nearly all of the tenants of 50 N.5th St.

in Williamsburg have signed on to a petition pressuring Rose Associates — the buildings property and leasing management — to rehire longtime front desk staffers Ganesh, Diamond and Irving.“They knew everybody’s names; they knew the kids’ names; they knew the pets’ names,” said petition organizer Indigo, who declined to give her last name for privacy reasons. “People would come down in the morning just to hang out with them and catch up, and it just really made the building feel more like a family and more like a home, versus like a big, faceless apartment building,” she said. Since the trio’s firing on August 10th, quality of service has declined, multiple tenants told The Post.Piles of backlogged packages and an unmanned front desk have become more commonplace  – and management has become increasingly unresponsive, they claimed.

“They just don’t care at all,” said Victoria Brito, who has lived in the building since 2022 and helped start the petition.The three new staffers hired to replace Irving, Diamond and Ganesh have not been a hit.

Multiple residents characterized the new hires as unfriendly and overworked.“We’re all like, ‘Man, this is weird.Very, very weird,'” Brito said. Rose Associates – who took over the building in mid-2025 – blasted out an email to residents announcing the trusted trio had been fired to support the “long-term success” of the building, according to an email reviewed by the Post. Initially, Rose Associates claimed the dismissals weren’t performance related, but a spokesperson for the group later told local news outlet Greenpointers that the changes were “the result of complaints received from building residents.” Less than 24 hours after the email alert, shocked te...