Are the Emmys headed to streaming? TV Academy discussing move to Amazon Prime Video
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Set us as preferred All but one of the trophies presented at the 78th Emmy Awards on Monday went to a program running on a streaming platform.Now the ceremony may be heading to streaming as well.The Television Academy is in talks to move the annual program to Amazon Prime Video, which would end the tradition of rotating the celebration on the four major broadcast networks, according to people familiar with the discussions.Variety was the first to report Amazon’s interest.
A TV Academy representative said, “We’re having conversations and when we have something to announce we will do so.”If the Academy makes the move, the Emmys would be the second major entertainment business awards show to move to streaming.The Academy of Motion Picture Arts and Sciences is ending its long relationship with ABC and moving the Oscar telecast to YouTube in 2029.The Emmy Awards, like most live trophy shows, is no longer the major ratings attraction it used to be especially among younger viewers who prefer to watch clips of speeches and red carpet entrances on social media platforms.
The audience for the ceremony has been at around 8 million in recent years.One reason the Emmy Awards may go to Amazon is that ABC, CBS, NBC and Fox are unhappy that they have to produce and carry a telecast that has turned into a three-hour plus commercial for its streaming competitors Netflix, HBO Max and Apple TV, which devote far more of their resources on prestige programs that appeal to Emmy voters.Movies The Oscars will stream on YouTube beginning in 2029, ending a more than five-decade run on broadcast television and marking the show’s biggest distribution shift in its history.The portions of the ceremony that salute the broadcast network programs tend to be nostalgia driven.
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