Lakers ticket prices could rise substantially as Kushner, Iger look to cut out brokers
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Set us as preferred Mark Walter may be selling the Lakers, but the new owners plan to take a money-making page out of the Dodgers’ playbook nonetheless: Dump the ticket brokers and leverage control over the resale market to drive up the cost of a ticket.As a result, the average price for a Lakers ticket could rise from $217 to $361 within the next two years, the Wall Street Journal reported Friday, citing documents prepared for potential investors.Thrive Eternal, the sports properties company run by incoming Lakers owner Joshua Kushner, declined to comment because the NBA has not yet approved the sale.However, the $361 figure was intended to illustrate to potential investors how much incremental ticket revenue the Lakers could gain by booting the brokers, not to signal another immediate and steep price hike, according to a person familiar with the deal but not authorized to comment publicly about it.Lakers Former Heat executive Eric Amsler will be an assistant general manager and Keith D’Amelio will focus on integrated performance systems.In February, under Walter’s ownership, the Lakers announced significant increases in ticket prices for the 2026-27 season.
No announcement has been made for seasons beyond then, but the investor presentation provides information on how prices have increased for NBA tickets across the league.Sports teams often enjoyed long and beneficial relationships with brokers, who bought out blocks of season tickets.That guaranteed the teams with revenue, with brokers benefiting from a markup for popular games but taking the risk that tickets to less popular games would sell at a loss, or not at all.Over the past decade, the Dodgers and other teams have kicked out the brokers and taken that risk themselves, with the aid of dynamic pricing: the constant raising or lowering of ticket prices based on ...