Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign
Sydney Sweeney appears to be keeping boyfriend Scooter Braun close, even while she's working.The "Euphoria" star seemingly gave the music executive a subtle nod in a new campaign for her lingerie brand, SYRN, wearing a delicate necklace bearing the initials "SB."In photos shared by the company, Sweeney modeled a pale pink bra from the brand while wearing the gold necklace, with the two small letters visible around her neck.SYDNEY SWEENEY SHARES BIKINI AND UNDERWEAR PHOTOS IN INSTAGRAM DUMP FROM AUSTRALIA TRIPSydney Sweeney has balanced her Hollywood career with a growing business portfolio and an increasingly public romance with Scooter Braun.(Brianna Bryson/WireImage)A post shared by SYRN by Sydney Sweeney (@syrn)Another image in the carousel showed the 29-year-old actress taking a mirror selfie in the same look."Send Nudes, now yours.
Syd wears the Smooth Cup Demi in Babe," SYRN captioned the Instagram post.The company explained that the new design uses the same fit as its Romantic Demi bra but features a smooth cup intended to be worn under T-shirts.While neither Sweeney nor the brand identified the meaning behind the necklace, the "SB" initials match those of her boyfriend, Scooter Braun.SYDNEY SWEENEY SIZZLES IN WONDER WOMAN CORSET COSTUME AS SHE SOAKS UP SUMMER ROMANCE WITH SCOOTER BRAUNThe understated accessory comes as Sweeney and Braun have become increasingly public about their relationship after initially keeping their romance relatively quiet.Sweeney and Braun's romance traces back to summer 2025, when the two connected in Venice around the time of Jeff Bezos and Lauren Sánchez's wedding, according to People.The outlet first reported in September 2025 that Sweeney and Braun were casually seeing each other.SYDNEY SWEENEY GOES INSTAGRAM OFFICIAL WITH SCOOTER BRAUN IN COZY STAGECOACH SNAPSTheir relationship has since grown more serious.A source told People earlier this month that Sweeney hadn't been searching for another relationship when she met Braun a...