WWE strikes intriguing content partnership as pro wrestling's popularity continues to soar

Bleacher Report will have the global rights to highlights across WWE’s programming, including "Monday Night Raw," "Friday Night SmackDown," NXT and premium live events, the company said in a news release.Bleacher Report will also have a presence at certain WWE premium live events.CLICK HERE FOR MORE OUTKICK PRO WRESTLING COVERAGEA WWE logo shines from the WWE wrestling world headquarters in Stamford, Connecticut, on Jan.
28, 2024.(Getty Images)"Bleacher Report has long been at the intersection of sports and culture," WWE executive vice president Alex Varga said in a statement.
"Our partnership with B/R reinforces WWE’s commitment to bringing our content to a global audience."Bleacher Report general manager Bennett Spector added, "WWE fans don’t just watch.They are highly engaged, analyze every detail and debate the sport all week long.
That’s exactly the kind of passionate fandom B/R and House of Highlights were built for."This partnership gives us the opportunity to bring fans closer to the biggest moments happening today while also tapping into the incredible history and personalities that have made WWE part of sports culture for generations."On the surface, the partnership appeared to be just another way for WWE to further its global reach across social media.WWE boasts more than 102 million followers on Facebook, 40.1 million followers on TikTok, 35 million followers on Instagram and 13 million followers on X.But the deal comes days after Paramount reached a settlement with states that sued to block the Warner Bros.
Discovery takeover.A general view of the WWE logo on a flag outside WWE headquarters in Stamford, Conn., on Nov.2, 2025.
(Icon Sportswire via Getty Images)But it’s worth noting that Bleacher Report is a subsidiary of Warner Bros.Discovery through TNT Sports.
WWE’s U.S.competitor All Elite Wrestling (AEW), which is owned by Tony Khan, airs its weekly shows on TNT, TBS and HBO Max.
Speculation aside, the WWE and Bleacher Report agree...