Exclusive | Couples pay $50K for weddings in Beverly Hills alley and thats just to shut down the street

Most people come to Rodeo Drive to window shop.A select, moneyed few are showing up to say “I do.”Tucked away steps from the bustling intersection of Wilshire Boulevard and one of the world’s most famous shopping streets, there’s a European-inspired cobblestone promenade — lined with luxury brand boutiques like Tiffany & Co.

and Dolce & Gabbana.The photogenic alleyway, running through the heart of a development known as Two Rodeo Drive, is typically filled with well-heeled shoppers sashaying in and out of stores most people can’t afford — mingling with crowds of selfie-snapping hoi polloi and streaming influencers.The biggest news, opinion and culture shaping California right now.

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Never miss a story But the secluded side street off of movie-star gorgeous Rodeo has another, after-hours scene — the winding, block-long strip is also one of LA’s most extravagant open-air wedding event spaces, complete with photo-bombing Versace and Cucinelli-clad mannequins, standing around demurely.The bougie background doesn’t come cheap, however.Recent blushing bride Shadi Hashemi, who hosted her wedding welcome dinner there in July, told the California Post that shutting down the street for the evening cost her close to $50,000, in fees paid to the Two Rodeo management.

Security and specialized, required insurance — not to mention food and beverage — were entirely separate.Securing separate permits from the city took months, she said.But Hashemi, from Vancouver, B.C., had scores of guests coming in from out of town, and she wanted a space that screamed Beverly Hills — to welcome them to her husband-to-be’s hometown.“We were looking for iconic venues that reflect what Beverly Hills is known for and what people would come to LA and see and want to experience,” she explained.An event p...