NFL makes drastic move to sell slow-moving Colts-Commanders London tickets and fans are irate

LONDON — Andy Burrows calls the NFL’s ticketing strategy for Sunday’s game at Tottenham Hotspur Stadium “a bit shambolic.”After charging up to 245 pounds ($325) for tickets to see the Indianapolis Colts face the Washington Commanders, the league reduced prices in a bid to sell out the north London stadium, following slow sales in comparison to past years.It stings for the fans who paid full price this summer when tickets first went on sale.And it comes as the league charges ahead with its international growth plan.“They don’t care about the fans.

As long as that place sells out and it looks good on TV, the NFL won’t care about us,” Burrows said.“And I’m not alone.

I speak to fans every day.”The league, facing the possibility of attendance at a Tottenham game slipping under 60,000 for the first time, recently slashed remaining tickets down to 79 pounds ($105) — its lowest 2026 category — including for some high-end seats.Burrows spent 235 pounds ($312) for a lower-bowl seat near the 15-yard line during a pre-sale this summer, intent not to miss out on seeing the Commanders — his favorite team.An empty seat near him sold this past week for the discounted price.The London native isn’t just any fan.

He was an NFL international fan of the year in 2025 in recognition of his passionate support of the Commanders.The NFL, which historically sees strong demand for its London games, recently emailed fans about the price reduction and made tickets available on UniDays, which posted offers of half-off tickets for university students.“People now will just be like, ’I’m going to wait.Why should I buy a ticket when they get released?’ … That’s the risk they’ve done — depending on the games,” Burrows said.Local fans like Matt Cullen, who has raised concerns about prices and “team fatigue” in London, say tickets should have been more affordable at the start.“I understand the clamor to sell out, but it also shows that it wasn...