Java Factory is turning ice cream truck treats into coffee

Making coffee taste like dessert is easy enough with heaps of sugar and cream.Capturing that sweetness without the sugar is the hard part. Rather than shy away from the challenge, Java Factory is running with it in its Flavor 52 campaign.

The flavored-coffee brand, known for its imaginative dual-flavor blends and unexpected flavor combinations, is releasing a new flavor each week for a year, centered around six different themed seasons.In addition to its current lineup of popular flavors, including French Toast, S’Mores, Choconut, Pistachy-Ohhh!, PB&J, Blueberry Shortcake, and highly caffeinated favorites such as Da Bomb and Smooth Caffeinator, Java Factory is creating 52 new coffees that deliver on the promise of their names.The theme of season 2 is Ice Cream Truck.

The season features real licensed collaborations with actual ice cream brands.The collaborators are:Not only is Java Factory creating coffee flavors inspired by classic ice cream brands, but it’s actually evoking the nostalgia that comes from childhood memories of following around the ice cream truck.

How, exactly? Through a collaboration with Flavor & Fragrance Specialties (FFS), a division of Lucta.The collaboration sees FFS flavor specialists working alongside the Java Factory team in its roasting facility as they work to develop and create new flavor concepts. “We’ve watched categories like ice cream, snacks and candy reinvent themselves year after year through limited-edition flavors, collaborations and cultural moments,” says Steven Schrieber, President of Java Factory.

“Coffee has largely stood still.Flavor 52 is our belief that flavored coffee can be just as creative, collectible, and exciting as any category in food.” When it comes to creating coffee flavors that work, the process is easier said than done.

Take a flavor like Creamsicle, which most people are familiar with.The dessert works because of the unique combination of bright orange, creamy vanilla, and col...