Actress Sydney Sweeney, who bought a stake in the peer-to-peer sports trading company Novig, has watched its valuation jump from $500 million to $2 billion in a matter of months.How much she actually invested in the company is unknown.How much she influenced the company's growth seems undeniable.
Her scantily-clad advertisement — in which she donned an array of sports attire that covered just enough to clear broadcast standards — sent Novig's name ricocheting across social media in the middle of last month.An ad from sports betting site Novig featuring actress Sydney Sweeney is displayed in Times Square in New York City on Sept.16, 2026.
(Getty Images)SYDNEY SWEENEY LEAVES LITTLE TO THE IMAGINATION IN PROVOCATIVE NEW CAMPAIGNWriters and athletes buried Sweeney with criticism — particularly in regard to her representation of women in sports.But the "Euphoria" star brushed all the hate off her shoulder pads and proved once again ...
that all Sweeney does is win.This is yet another example of how activists and a significant portion of the media failed to represent the general population.Ava Stampa of the Rocky Mountain Collegian wrote a piece with the headline: "Sydney Sweeney is a disgrace to feminism, women's sports." Guardian sports columnist Jane McManus penned a similar piece with the headline reading "Sydney Sweeney's prediction ad is cynical, unhealthy and reveals plenty about modern sports." USA Today's Nancy Armour, meanwhile, wrote that Novig running the ad was an attempt to "demean the sweat and sacrifice of women athletes?"USA TODAY Sports Columnist Nancy Armour used a Sydney Sweeney ad, an AI joke and an arena rendering to claim sports still hate women.
(IMAGN IMAGES via Reuters Connect)RIDICULOUS USA TODAY COLUMN PROVES THAT THE DEMAND FOR MISOGYNY IN SPORTS FAR EXCEEDS THE SUPPLYOh, come on.Never mind that, for years, ESPN Magazine ran its annual "Body Issue," which showed male and female athletes of all shapes and sizes posing nude with strate...