Global study finds where the trust tipping point is for AI

What is the world’s “trust tipping point” for artificial intelligence?While most people (66%) are comfortable using AI in their personal and professional lives, there is still a line they draw for how far they’re willing to go.A new global study of 11,000 respondents from around the world explored how AI is becoming part of more aspects of people’s lives and aimed to uncover how that impacts their overall trust, current usage and future forecasting.Results revealed the average person knowingly uses AI an average of six times during a typical week (5.6), with those in India averaging about twice per day (14.2 times per week) and those in Indonesia falling closer to 11 times per week (10.5).Still, respondents estimate that they unintentionally interact with AI another four times per week (4.3) and suspect they encounter it another four times (4.3).When interacting with a brand, most of those polled (56%) say it’s most important to know whenever AI is being used, more than double the amount who prefer the fastest, most accurate result, regardless of whether AI is disclosed (26%).Undisclosed AI sets off alarm bells, as two in five (39%) are more cautious about what personal information they share, while two in five would avoid using that brand in the future or leave the website immediately (both 20%).Americans (23%) and Australians (24%) are most likely to ditch the website immediately if they suspect they’re interacting with undisclosed AI.The survey was conducted by Talker Research on behalf of Ping Identity and investigated the things that consumers feel the most — and least — comfortable outsourcing to agentic AI, as well as how much money they’re willing to trust it with.According to the results, general learning, such as researching a hobby or summarizing a book (37%), DIY support (32%), and creative assistance such as drafting an email or creating an image for fun (32%) ranked as the top areas in which respondents are comfortable using AI supp...