LPGA commissioner shares sensible opinion on controversial Good Good Golf ad: 'Good people make mistakes'

During the "Tuned In" summit hosted by Front Office Sports on Tuesday, Kessler was asked to share his take on the controversial Good Good Golf advertisement with Callaway that took over the golf world and social media back in August.Kessler's opinion on the ad — which featured Good Good co-founder Garrett Clark pushing member Alexis Miestowski to the ground — was one based in common sense.Like most, he couldn't believe the advertisement was greenlit to begin with, but he isn't on board with the idea of cancelling the brand over an admittedly huge mistake.FORMER PGA TOUR STAR HUNTER MAHAN SHARES HIS THOUGHTS ON CONTROVERSIAL GOOD GOOD AD, FALLOUT THAT FOLLOWEDCraig Kessler, Commissioner of LPGA Tour addresses reporters during a press conference announcing WTGL at SoFi Center on January 06, 2026 in Palm Beach Gardens, Florida.

(Photo by Rich Storry/TGL/TGL Golf via Getty Images) (Rich Storry/TGL/TGL Golf via Getty Images)"The fact that someone thought that was a good idea and it came to life just shows you that while society has made enormous progress, we have a very, very long way to go," Kessler began.While his opening thoughts appeared to be him going down the path of completely bashing Good Good Golf and all that were involved, he later approached the topic from a forgivable point of view."Good people make mistakes," Kessler continued."And we have to leave room in society for someone to say, 'I made a massive mistake.

Please forgive me.Here's what I learned, and it won't happen again.'"Garrett Clark warms up on the driving range during the 2025 Tour Championship Creator Classic, prior to TOUR Championship, at East Lake Golf Club, on August 20, 2025 in Atlanta, Georgia.

(Photo by Ben Jared/PGA TOUR via Getty Images) (Ben Jared/PGA TOUR via Getty Images)THE CRAIG CARTON SHOW–UNFILTERED, UNAPOLOGETIC AND UNMISSABLE.DOWNLOAD HIS DAILY PODCAST NOW!While it appears that Kessler is of the belief that Good Good Golf should be allowed an opportunity to right its ...