School-choice group launches $10M ad blitz to push Trump student grants: Our childrens futures
US school-choice advocates are launching a $10 million-plus marketing campaign to push President Trump’s tax-credit-fueled initiative to create more student grants.Taxpayers can contribute up to $1,700 individually or $3,400 for married couples filing jointly to a qualified scholarship-granting organization and then claim a dollar-for-dollar federal tax credit under the Trump administration’s “Education Freedom Tax Credit” program beginning Jan.1.The contributions are supposed to then fund scholarships to help cover tuition, tutoring and other expenses for K-12 students attending public, charter and parochial schools, as well as homeschoolers.The country’s teachers unions are opposed to the program, claiming it will somehow siphon taxpayer dollars from public schools — even though backers such as Dem New York Gov.
Kathy Hochul have dismissed the notion. ACE Scholarships — a national nonprofit that aims to provide funding to low-income families for such educational scholarships — is bankrolling the new ad campaign, dubbed “Make It Possible” and worth more than $10 million.The group projects that the Trump initiative could generate up to $300 million in charitable donations for its organization — allowing it to fund roughly 75,000 scholarships for students during just the first year.“The tax credit is the mechanism, but what motivates giving is our children’s futures,” said Norton Rainey, CEO of ACE Scholarships.“ ‘Make It Possible’ is designed to remind Americans that educational opportunity can change the trajectory of a child’s life—helping them discover their potential and pursue a future that might otherwise be out of reach,’’ Rainey said.“We have an important responsibility to help taxpayers understand that they now have the power to make those opportunities possible for millions of children.”The ad campaign will run on television and audio streaming platforms, YouTube and other social-media entities including Met...